


For the 2025–26 season, I led the visual direction and design execution of a full-season campaign promoting Season Ticket Memberships across social media, web, and email platforms. The campaign was designed to sustain engagement, build excitement, and drive conversions over several months. Collaborating closely with sales and marketing teams, I developed a cohesive visual strategy that adhered to brand standards while highlighting the value and exclusivity of the membership for fans. Through compelling, on-brand creative and data-informed design decisions, the campaign successfully generated 6.9 million impressions, 52,000 clicks, and $76,250 in membership sales. This project showcases my ability to deliver consistent, impactful visual storytelling at scale, strategically aligning creative direction with long-term business goals.