DENVER NUGGETS 2025-26 LOOK & FEEL (BRAND IDENTITY)
IN MY THIRD SEASON WORKING FOR THE DENVER NUGGETS, I DESIGNED THE SEASON LONG BRAND IDENTITY AND LOOK & FEEL FOR A TEAM THAT IS CHASING ITS RIGHTFUL SPOT AS SEASON CHAMPIONS. AFTER SHAKING THINGS UP WITH A NEW COACH AND REWRITING THE ROSTER, THIS TEAM HAS AN ENERGETIC AND FUN FEELING.
GOING INTO THE DESIGN & ART DIRECTION PROCESS, I KEPT THOSE FEELINGS IN MIND AS THE OVERARCHING THEME OF THIS YEAR AND ALSO WANTED TO INCORPORATE THE FEELINGS FANS SHARE ABOUT THESE "SUPERHERO" ATHLETES THEY WATCH EVERY NIGHT. BEING AROUND THE TEAM AND SEEING THEIR PERSONALITIES AND HOW THEY MAKE IT SEEM LIKE THE WEIGHT OF THE WORLD IS SO LIGHT ON THEIR SHOULDERS, I WANTED TO ELEVATE THAT FEELING TO THE FANBASE. BELOW, I HOPE THOSE SAME FEELINGS ARE SHOWN THROUGH. LET'S BRING ANOTHER TROPHY BACK TO DENVER!
PLEASE ENJOY AT I UPDATE THROUGHOUT THE SEASON -JAKE
THREE LOOK DESIGNS FOR EACH JERSEY (CITY EDITION ADDED LATER)
SEASON TICKET MEMBERSHIP CAMPAIGN
SEAMLESS EMAIL GRAPHICS WITH HYPERLINKED CROPPING
